Your pipeline is either leaking or it doesn't exist yet.
I run a gap audit, find exactly what's broken or missing, and build the fix.
One layer or the whole system. You get a CPM number every week. It goes down.
The spend goes up. The meetings don't follow. Nobody stops to calculate what each meeting actually costs.
More tools, more sequences, more headcount. The cost per meeting creeps up. The pipeline doesn't keep pace. The gap widens and nobody names it.
Someone suggests another SDR. Someone else suggests a different tool. The actual calculation: what each meeting costs, never gets run.
Monthly outbound cost divided by meetings booked. That's your CPM. Most founders have never calculated it. Once you do, everything else becomes a fixable gap.
If your number is above $800, the system has a gap. Could be one layer. Could be the whole thing. Either way, it's fixable.
I can spot most of these from your LinkedIn profile and website in under 10 minutes. Each one has a CPM cost attached to it.
Full Stack Revenue System: every layer above, built from scratch, deployed in 30 days, CPM tracked from day one.
The gap audit tells us which layer is broken. Then I build the fix. If one layer needs rebuilding, that's what I deploy. If everything needs building from scratch, same process, bigger scope.
I calculate your current CPM and map every layer of your pipeline. Takes 10 minutes externally. One conversation to verify. The gaps become obvious.
ICP criteria tightened. Signal logic defined. The list gets smaller and more accurate. AI amplifies precision, not guesswork.
Sequences deploy. AI handles personalisation, timing, and volume. The SDR execution layer runs without a human checking every step.
Leads that find you get responded to in under 3 minutes. Qualification happens automatically. No lead goes cold because nobody was watching.
Replies get handled. Objections get routed. Meetings get booked. The conversion layer between "interested" and "on the calendar" stops leaking.
Every Monday. One number. Cost per meeting this week vs last week. That number is the accountability structure. It goes down or we fix what's stopping it.
This is what lands in your inbox every Monday morning. No vanity metrics. No activity reports. Just the number that tells you whether the system is working.
Anonymised · Representative output · Actual results vary by ICP and market
The gap was in ICP targeting and sequence logic. Industry CPM for comparable pipeline spend was $800–$1,500. After the system deployed, qualified meeting cost dropped to $291. Meeting quality held. ICP accuracy improved.
CPM dropped significantly. Usama called the outcome before we started — and delivered it.
Still have a question not covered here? The call starts with your numbers — not a pitch.
Book the callThe work I do manually for every client: the gap audit, the pipeline architecture, the CPM monitoring. I'm building each layer into an agent. Early access open now.
One of these agents will run the gap audit
you'd normally need a call for.
Be first to use it.
Add it up. SDR salary, tools, management overhead, data providers. The number is always larger than what’s on the invoice.
SDR cost based on 2026 fully-loaded benchmarks · Bridge Group / Pavilion
I founded Quorithm to build the pipeline infrastructure US and UK B2B founders don't have access to. A system with one optimisation target: cost per meeting.
6 years in performance marketing. B2B SaaS, e-commerce, medical billing, automotive, professional services. Managing acquisition across US and international markets. $1M+ in managed ad spend.
What that taught me: what drives a buyer's decision before they ever talk to a salesperson. And why most outbound fails: not because of the message, but because of the model underneath it.
The second layer is Computer Science. Trained to think about problems as systems. Input, process, output, optimisation function. Not campaigns.
When AI made it possible to execute that system without a human at every step, I built the infrastructure for it. AI as the execution layer of a system that was designed correctly first.
I don't do discovery calls until I know the math makes sense for your situation. Book a call: we'll calculate your CPM together in the first 10 minutes.
Month-to-month after 90-day build · US & UK B2B founders · $1M–$10M revenue